Are you an entrepreneur struggling to find passive investors? Do you want to learn how to stand out to potential investors online and on social media? If so, you’re in the right place! In this episode of Multi-Family AP 360, we have a special guest, Yakov Smart, who is an expert in attracting high net worth investors and raising capital online.
Yakov Smart shares his background in online marketing and lead generation, and how he started focusing on working with capital raisers in 2020. He created Investor Traction Academy to bridge the gap between high-income individuals who have money in the stock market and capital raisers who struggle to find investors. The discussion then moves on to the challenges faced by entrepreneurs in finding passive investors and the importance of building relationships and understanding potential investors’ concerns and visions.
Yakov Smart talks about the importance of automation in the investor relationship building process. He emphasizes that if you are saying the same thing repeatedly, chances are you can systemize and automate it. Smart also highlights the significance of email marketing and how it can be leveraged to build trust and credibility with investors. He suggests that having a virtual assistant or administrative person can help manage the workload and free up time for entrepreneurs to focus on building relationships with investors.
When it comes to optimizing social media and LinkedIn, Smart believes that having a strategy is more important than tactics. He suggests setting your profile to public to increase reach and exposure. Smart also recommends leveraging automation tools for direct messaging and having a pre-recorded webinar that runs on autopilot to do a lot of the selling automatically. Overall, Smart emphasizes the importance of having a system and strategy in place to streamline and automate the investor relationship building process.
Yakov Smart shares some tips on how entrepreneurs can stand out to potential investors online and on social media. He suggests joining the right communities, committing to a strategy, adding value, and not being afraid to fail. He also emphasizes the importance of building relationships with investors and being a trusted advisor rather than just a broker.
Yakov believes that the current market presents a great opportunity for entrepreneurs to focus on marketing and building investor relationships, as there may be fewer deals but more conservative investors. He recommends being more aggressive in marketing and getting systems dialed in to attract investors and access capital. Yakov also shares some of his personal habits for success, such as meditating, not starting the day on his phone, and constantly learning and growing.
As Yakov Smart says, “if you are saying the same thing repeatedly, chances are you can systemize and automate it.” So, if you want to learn more about attracting high net worth investors and raising capital online, tune in to this episode of Multi-Family AP 360.
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